SIENNA
Production of content for a new hue, including hype assets, stills, and motion for digital use across organic and paid social channels, e-commerce, print, and an out-of-home painted mural.
STEP ONEMotion Campaign
“Sienna lends a subtle richness to the moments of daily life that shape the intimate feeling of home.”
The brief for Sienna was to create a social-first motion campaign that could be adapted into shorter-form content for both organic and paid social channels. The goal was to creatively capture a beautiful glimpse into a person’s world through voyeuristic camera angles and intentional editing.
STEP TWOHype Content
To create intrigue among our followers across social platforms, I explored an experimental idea designed to drive engagement. The aim was to creatively capture the new hue in an abstract way, as a nod to the roots of clay that originally inspired Sienna.
Campaign Photography | Lynden Foss
Hype Photography | Ben Murphy